Tour Brokers Int’l, Silverbird Cinemas Take Ship Cruise To Greater Height.

Tour Brokers International, one of the leading tour operators in Nigeria, which has been at the forefront of championing cruises in Nigeria, has entered into joint partnership with Silverbird Cinemas and Beacon Media Network, to enlighten Nigerians on the affordability and benefits of ship cruising 

Jonathan Murray Bruce, executive director, Silverbird Group, who commented on the development, said: “We had to participate in this joint Ship Cruise Promo as a way of saying ‘thank you’ to our numerous customers, and at the same time, be among the first group of corporate Nigeria to benefit from the innovativeness of Tour Brokers International.”

According to him, Silverbird Cinemas strives on creativity and innovation, and therefore, finds it natural to partner with Tour Brokers International in this regard. Charles Onwubiko, managing director/CEO, Beacon Media Network Ltd, the media marketin

g facilitator of the Ship Cruise Promo, also described the promo “as an innovation in modern holiday-making.”

He thereby encouraged other corporate Nigerians to emulate the exemplary acts of Tour Brokers International and South African Airways in giving back to society through strategic partnership initiatives, especially on the Cinema Platform, being aware of the enormous impact of Motion Pictures on brand equity building and customer loyalty.

The Cruise promo is expected to offer prizes to clients who have watched movies at the Silverbird from the second week of April till June 15. The draws, which took place Saturday, at the Silverbird Cinemas, saw the first lucky winner going home with two business class tickets to Sao Paulo, courtesy of South African Airways, with seven nights cruise to Brazil for two.

The second winner won three nights cruise for two to the Bahamas, while the third prize winner is given three nights’ accommodation, with breakfast and return airport transfers to Dubai. Thobi Duma, South African Airways country manager Nigeria, said in providing the two business class tickets for the first prize winners, the airline showed that it identifies with the TBI cruise vision.

Thobi, while saying that the carrier always encourages initiatives from Tour Operators, stated: “Tour Brokers initiative of cruising opens up for the airline, another avenue to sell tickets to South America and all other destinations they fly, where TBI sells cruises.

“Tour Brokers has been South African Airways best tour operator for West, North and Central Africa for three consecutive years, and the airline is proud to associate with them in this new innovation.”

Speaking on the reason for introducing cruising to the Nigerian market,Uloma Egbuna, managing director, Tour Brokers International, explained that “We realise that a number of Nigerians seek other forms of holidays, apart from the usual flying to a destination, booking into a hotel, going on organised tours, etc. People are looking for new forms of adventure. Cruising is the leading holidays of the century, and we have decided to bring it home to Nigerians.

“Whether you are a first-time cruiser, or a veteran of the seas, planning a cruise is an exciting experience that lets you pick from thousands of incredible itineraries and hundreds of extraordinary ports of call.”
Talking on what can be done on board a cruise ship, Uloma assured that “If you are looking for a fast-paced vacation with invigorating adventure and thrills, a cruise is for you. On board a ship, you can conduct business as usual because more and more business meetings and conferences are now being conducted on cruise ships.

You can also take a romantic cruise with your loved ones, and to your dream destination.” According to her, one can get married on a cruise ship, just as it is the ideal family-based vacation, because it provides customised entertainment for both parents and their kids.