Whoever
is still in doubt of the pervasive and potent power of music, or well,
the increasing pre-eminence of Nigerian musicians on the global circuit
only needs to take a cursory look at the 40 Forbes Most Powerful African
Celebrity list released late Wednesday night. Afro beat star, Femi
Kuti, is rated number 10 on the most powerful African celebrity list
while iconic hip hop act, Tuface Idibia, settles in at number 34.
Following Tuface sequentially are P-Square, Don Jazzy, D'banj, Nneka and
Asa.
Interestingly,
revered Nigerian author of Things Fall Apart and other seminal books,
Chinua Achebe, comes in at number one while Forbes rates Nobel Laureate
and playwright, Wole Soyinka number six. Nollywood diva, Genevieve
Nnaji, is Africa's biggest actress no doubt being the only thespian in
the top 20; she is rated number 19. Coming at number 32 is author,
Chimamanda Ngozi Adichie. On a list dominated by musicians, authors,
models, athletes and television personalities from all over Africa,
Nigeria dominates with 11 names on the list. Ivorian and Chelsea FC of
England pointman, Didier Drogba is the only footballer on the list at
number three as Youssef Ndour is rated number two. Akon, Angelique
Kidjo, K'naan and Koffi Olomide, among others, are the other musicians
on the list.
A statement on the
website of the American media company asserts, "Determining the
celebrities who exert the highest degree of influence in contemporary
African pop culture involved sifting through the nominations for the
individuals with the highest numbers of votes, and then measuring their
media visibility (exposure in print, television, radio and online),
number of web references on Google, TV/radio mentions and their general
clout across the continent. Ideally, a robust social media presence
would have been an invaluable yardstick in determining the intensity of
influence these individuals exert over their enthusiasts.
However, apart from
Senegalese hip-hop act, Akon, Nigerian beat maker, Michael Collins,
a.k.a Don Jazzy and a handful of others who boast 6-figure followers on
networks like, Facebook and Twitter, an overwhelming number of Africa's
most influential celebrities have either a very small or non-existent
social media presence." It further states that only a handful of
celebrities do little to support social causes, but made the list anyway
because of the overwhelming number of votes they received and the
immense acclaim they enjoy across the African continent and the world.
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