Don Jazzy Betrayed Me-Dbanj.(Exclusive Interview Of Feud With Don Jazzy).
‘There’s an important person in that building, right?’ the cab
driver asked. ‘Important musician?’ I nodded, too tired to let any
curious driver drag me into a conversation. He got the message and left
me alone the entire drive from Canary Wharf to the London Marriot Hotel,
in Grosvenor Square.
Then, as I got down to get my suitcase from the trunk, he gave me a
knowing look, smiled, and said ‘are you the musician?’ ‘Of course not’,
I said to him, smiling this time. ‘The musician is in Canary Wharf, his
name is D’banj’. Silence. Confused look. ‘D’banj?’
Yes, D’banj. He’s big in Africa. You know ‘Oliver Twist?’ Silence
again, then as his final ‘no’ came, I said ‘Google him.’
It was 4am on Saturday, April 21. I arrived in London eight hours
earlier, and had spent almost all of that time chatting with D’banj, in
his first interview with a Nigerian newspaper in a long time, and his
first interview on the Mo’Hits brouhaha.
London is D’banj’s town. He’s performed there over and over, his
single ‘Oliver Twist’ is on the A-list at Choice FM, and enjoys heavy
rotation on other stations. A day before I came, he spent hours doing
interviews at the Universal offices in Kensington. Some might hail
D’banj as the man championing the gospel of ‘Afrobeats’ across the
world. But, just like the cab driver, London does not yet know D’banj.
As we walk into the Choice FM building in the afternoon on
Saturday, there are no heads turning or fans gazing. In fact, his
lawyer, Elias, who wore a pair of loud snakeskin boots, attracted more
attention than D’banj.
Who leaves a zone where they’re comfortable and celebrated; where
they’re established and successful, for a place where no one seems to
give the slightest care?
D’banj, that’s who.
The 31 year-old entertainer has spent nearly two years building
structures he hopes will help take his music to new markets in Europe,
and especially America. This move, he believes, cost him his friendship
and business relationship with his long time partner Don Jazzy.
‘I’m a risk taker’, he says. ‘Life is all about risks. But you
must never endanger yourself. I don’t endanger myself, which is why,
even though I’m here, I’m still in Nigeria all the time, performing’.
With incredible energy, and the kind of passion that endeared
everyone to him when he first moved back to Nigeria in 2005, D’banj says
his deal with Kanye West is a case of ‘preparation meets opportunity’.
‘I pulled up with my entourage at the Emirates first class lounge
in Dubai. We were returning from Scott Tommey’s birthday. I came down
with Bankuli, my P.A. Chuchu, and my business manager Chidi. My
entourage was large and I was looking fly. One of the hostesses ran to
me with a Kanye West placard. I said I’m not Kanye o – then I told my
guys ‘Kanye is around so no dulling.’ Chuchu and Bankuli spotted Kanye
walking in to check in. They went to him and he said we could come
over’.
‘As they came, I had my iPad with me, and my headphones. First
thing Kanye said was ‘I like your T-shirt’. I wore a Zara T-shirt and a
D&G ring. He liked my appearance and said he’d give me 5 minutes. I
told him ‘I played with you in Nigeria during NB PLC Star Megajam. I’ve
done a song with Snoop and we’re going to shoot the video now. I’d like
to play you my songs.’
I played Oliver, Scapegoat, and Fall in love. He was dancing. He
removed the headphones and said ‘I don’t mean to sound rude, but if
anyone has to bring you out in the states, it has to be me, not Snoop.
He asked when I was going to be in the US, and I told him I was going
there that day. Then he asked who my producer was, and I said Don Jazzy.
He said ‘come with him.’
Three months later, D’banj, Don Jazzy and their crew were in New
York, where, according to D’banj, it took almost forever before they
could establish contact with Kanye. ‘It was only an email address he
gave us at the airport. So when we got to NY, we sent several emails but
got no response. Not a single one.’
‘Then we met someone that knew someone that knew another someone
and we got another email address. We sent several messages again, no
response. Then Bankuli sent a final one saying, ‘we have been in New
York for some time and sent several emails. We have waited long enough
and are now on our way to do the Snoop Dogg video’
And then the reply came. ‘Sorry to have overlooked your earlier
emails. Mr. Kanye would like to meet with you tomorrow.’
‘We didn’t believe it. Don Jazzy, who had been reluctant all
along, still did not believe it. Even when we got there (Wyclef’s
studio) the next day, he stood outside. When Kanye came I went to call
him ‘Oya come now, come play am the music now’. It was difficult to
believe it was real and it was happening. Then when Kanye came in, with
the GOOD music acts, I was like, ‘wow’.
From there everything happened fast. Next they were meeting Jay Z,
making a presentation to LA Reid (At Electric studios), and discussing
contracts. But while the label offered him a traditional recording
contract, D’banj opted for a joint venture agreement structured to
guarantee three things: retaining full control of his materials in
Africa, signing Don Jazzy on board (on behalf on Mohits USA), and, he
says, bringing the Universal/Def Jam imprint to Africa.
‘I’ve always thought of how I can be a useful vessel to the
industry. A friend and colleague always says to me: ‘D’banj, you’re the
Jesus Christ of the industry.’ So having ran Mohits for nine years, I
already had plans of how we could blow Mohits up. I had plans of
expanding, and most especially, bringing hope to that 11 year-old kid
somewhere in Africa who may never have had the opportunity to get signed
to major labels’.
‘So it was not really just about me. There’s a big market in
Africa. I said to them, ‘I’ve sold millions of records in Africa, we’ve
done millions of hits with CRBT, and I’ve run the most successful label
on the continent. You take care of the US, but let me take you to
Africa.‘ And I’m happy to tell you that we’re doing that. D’banj’s album
will be the first under Universal/Def Jam Africa, and we’re already
putting all the structures in place’.
‘I’m a businessman.’ I learnt from my mom, who’s a very successful
businesswoman. So having run and funded Mohits for nine years, I knew
we had to move to the next level. And everything we wanted was
happening. Finally we could take African music to the world.’
Just like the lyrics of the song, D’banj was an Oliver Twist.
Here’s a guy who had conquered a continent; was sitting on the top three
list, and making more money than anyone else in his category. D’banj
was a big player in Nigeria, where there are over 150 million people; a
big player in Africa, with over 850 million people. But he wanted to
play big globally, with 7 billion people to grab from.
And that’s where the problem started. ‘Don Jazzy was no longer
comfortable. You know, we were like fishes out of water, in this new
system, starting all over again, like when we returned home in 2004. I
got him a place in the US, set up a studio there, just so he’d be
comfortable and be able to work without going to hang around the
studios. In one year Jazzy did not make a song. I said, maybe you want
to go back to Lagos, you’ll get inspiration there?’ I was all about the
work, I wanted us to make this happen, so we can bridge that gap and
create a path for Africa. But Jazzy wanted us to go back home. And I
understand. He’s my friend, my brother’.
‘But I never expected him to do what he did.’ He said to me in
July last year ‘Let’s scatter Mohits. He told me there are two captains –
two captains cannot be in a ship. I was like ‘that’s not possible, this
is a marriage’. He said ‘then this marriage is no longer working’. I
said then let’s go for counseling; I asked, so what happens to our
children?’
Don Jazzy wanted Mohits, D’banj says. And that happened on April
16, 2012 – after months of a bitter feud, characterized by accusations
and counter accusations, widespread speculation, leaked emails and
failed reconciliation attempts.
‘You can see he has signed already’, he said, showing the
agreement with Don Jazzy’s signature. ‘I have full rights to my
catalogue and full ownership of my Koko Holdings, while he has full
ownership of Mo’Hits, including the artistes and liabilities.’
Already judged guilty in the court of public opinion, and publicly
disowned by his own boys Wande Coal and Dr SID, D’banj says he’s sad,
but not bitter. Does he feel kind of lonely, alone in the cold? ‘Asking
me if I’m lonely because Wande or Jazzy has left me is like asking my
first sister if she’s lonely now – she has two kids now, lives in
Canada. Don Jazzy is still my brother – we just had to move on. We’ll
still work together in future, same with my boys.
In fact, just this week, he sent me the remix to Oliver Twist
that we’re releasing in the UK on May 14. All the interviews I’ve had
here, I kept hyping him. It’s already in my system – you know me, I’m a
one-way soldier. Jazzy is a very quiet person. Loyalty is key. My
loyalty still lies in the friendship I had with him. He was cheated by
JJC, and I was present. I swore never to cheat him. But I’d like to
think our visions became different.
‘It was clear when we met that Jazzy wanted to be the biggest
producer, I wanted to be the biggest African entertainer, not the
biggest singer. I had my mind on money. In order to say I’m the biggest,
I had to be the richest. So for a very long time, he was on the back
end. He respected my act, I respected his music judgment. Every meeting
that brought us money I went for. I’d say I need to confirm from Don
Jazzy because that was the agreement, even though I knew it was my
decision. First Glo deal was $500,000. That Landcruiser jeep was because
of my demands. It was because of the skill and exposure that I used to
bargain. I’m a businessman’
‘People say I’m less talented, I was known as a jester in the JJC
squad. I’d make everyone happy and play the mouth organ, but I knew what
I wanted. I decided to give Don Jazzy power in 2007 when we realized
that after four years, they did not recognize us as a record label. We
had signed artistes and done all this work. So we restructured, and
restrategized. So I told him to chill, so he can be more respected and
be the don. I’m older than him by one year, yet I respected him like a
don. I remember when he came out at Ali Baba show, I knelt down for him,
so people would say he’s the baba. All the talking in my ears and all,
it was an arrangement. All the Soundcity advert and all, he did not tell
me anything. It was all an arrangement.’
With his UK publicist Vanessa Amadi taking notes nearby, his
manager Bankulli interjecting every now and then, and several legal
documents surrounding us, D’banj spoke passionately of his former
partner in the same way a man might go on about a cherished and
respected, but estranged, lover. He’s on his sixth cigarette, and thinks
the room is stuffy, even though no one complains. So he opens the
sliding glass for ventilation.
‘Jazzy did his part’, he says, sitting down again and looking me
in the face. ‘He made the music for nine years. But nothing stops him
from making for twenty more years. We could have changed the formula.
Why didn’t he want to change the formula? It was time to expand the
business, Mohits was Motown reloaded.
We always knew we would expand, he always said I had more swagger
than anyone else he knows, And I know he’s one of the best producers in
the world; we wanted to make Mohits the biggest in Africa. Other labels
were springing up. So if we could conquer America, London when no one
had done it before.
Most of our people stop in Germany, or Paris. But this is
America, this is the big league; it makes us the strongest, the biggest.
We had already made the money. And who best to introduce me to the rest
of the world? Kanye did not want to change anything about my music, my
style of dressing, or my brand. It is God’s favour. But Jazzy was and is
very scared. Something had worked for eight years, so he wanted to
maintain the status quo. People are afraid to try new things.’
‘But’, he tells me, still maintaining eye contact while lighting
another cigarette, ‘I’m not afraid. I’m a vessel that God is trying to
use to help the industry. I’m a bridge. Once in a few years, one artiste
comes from the UK to run the world, none has come from Africa. Fela was
the closest. It’s been my own dream; I made my name from Nigeria,
unlike Seal, Wale, and Tinie Tempah. And I want to bring Universal, Def
Jam and all to Nigeria. So if I can build that bridge, then we’re good,
because it will give hope to the boys in Asaba, in Oshogbo that this
thing is possible.’
The day after our Canary Wharf interview, we meet up at Highbury
Islington, where he’s shooting a documentary and the promo for the
Oliver Twist competition for the UK. D’banj’s new crew: Semtex (a white
A&R rep from the label), Bankuli and Vanessa, are on the ground,
working with the production team. ‘This is why we’re here o. This is the
work’, he says as he invites me into the dressing room.
‘And when people say why am I not talking, this is why. I’m
focused on making this happen. It’s more important for me to make sure I
don’t disappoint all those who have invested in me; all those who
believe in me and are supporting the movement, than to be fighting over
who’s right or wrong. Even now that I’m talking to you, I don’t even
know if I should be doing this interview.’
It’s very unexpected that D’banj – the super aggresive D’banj – is
speaking in this manner. He has fought many battles, cut off many
former friend-associates, ignored the Nigerian media, and reportedly
humiliated several Mo’hits members, including Ikechukwu and Dr SID.
Temperamental, often impatient, and vocal, those who know him will tell
you the D’banj they know, is not the one that’s speaking.
So I ask:
The perception is that you’ve become arrogant, unreachable, proud.
You’re not the D’banj we used to know; not the D’banj I used to know –
and most people in the media will say this is true
Obviously people will say stuff – but this is me. I can’t keep up
with everyone, no matter how much I try. But I understand where I’m
coming from. I cant forget my roots – all the interviews I had
yesterday, I was ‘bigging up’ DJ Abass, he gave me my first show in
London. You saw me giving Jazzy props in my interview earlier. That’s
me. If I was arrogant I wouldn’t have been the one even chasing Jazzy
around since he told me last July that he wanted to scatter Mohits. Last
time I saw him was on February 19 at Irving Plaza. He didn’t support
the show, and he only came on stage when SID and Wande were performing. I
wanted peace.
And even my mom, who had supported us from beginning, who gave us
the house we stayed in (in Michael Otedola estate, Lagos), the Previa
bus we used and paid for Tongolo video, spoke to his parents last
December; ‘this is what your son said o’. I remember my mom saying to
me, ‘if you guys have been together all these years, and no wahala, then
if you need to part, I hope there’ll be no wahala.’ She was very
particular about that. I had enough proof to have come out and speak;
this thing has been on for a long time, and we’re in April now. But I
don’t want to cause any wahala. I don’t want to spoil anything. I don’t
want trouble. Right now, I just want to be able to move on and do my
business.’
That’s surprising, because when the leaked emails emerged,
revealing private email conversations between the estranged partners,
all fingers pointed at D’banj. Don Jazzy, a likeable celeb and social
media addict, didn’t have anything to prove. D’banj was the one who
looked bad, and, understandably, would want to make a move that could
earn him public sympathy.
‘The signing (away of my shares in Mohits) was already being
discussed before April 16. If I kept quiet from January till now, what
would it benefit me to leak anything? Remember all the stuff about my
password and all? We know where that was from, I really wouldn’t want to
think it was from him, my brother, but it could be from anywhere, but I
don’t want to call anyone’s name’
But were the emails forged?
Everything in those emails were facts. And I don’t even think the
mails favoured me in any way. It’s not the exact mails that were sent
and signed, but there were elements of truth in the mails that were
published.’
Why did you tell Ebony you own Mohits?
My mom advised me not to speak. And the interviewer took it out of
context. I co-owned Mohits. We registered the business in 2004, and we
owned it 50:50. So I spoke about that, but the interviewer took it wrong
and the fans put pressure on them and they corrected it.
How about Sahara Reporters?
I never wanted to have any interview. It was on the eve of my US
show. I was told I should do the interview, because they’re very
troublesome. I had to do the interview for the sake of my show the next
day. I was guaranteed that there’d be no politics questions. I had not
been in the country. And I had been under pressure. Sadly, when that
happened and I was being attacked in the media, none of my guys came out
to support me.
Looking at all this, what are your regrets?
The truth is that if nothing went wrong, you’d have still heard
all this good news and Mohits would take the glory, I didn’t come out in
eight years to say anything. Everyone made their contributions. There
were no issues, as long as it worked. My mistake was thinking that we
were one. People don’t question their brothers and sisters.
How do you feel about Wande Coal and Dr. SID taking sides with
Jazzy?
I won’t be too quick to judge Wande Coal. I hear it was Jazzy that
tweeted those Wande tweets. I don’t know how true that is, but I know
he had our social media accounts. As at a month ago, I couldn’t access
any of my accounts. My password was changed on Twitter and Facebook.
Then Universal intervened. I’m about to be verified on Twitter now. I’m
not really a social media person, so it was Don Jazzy and some of our
other guys that were running it. Wande himself knows the truth. He
cannot talk to me like that.
The whole Mohits knew who ran the label businesswise. They knew
who to come to when they needed to get money out, after we recorded the
album. Who knows the factory where Dansa was made? But you will know the
marketing manager. The car he’s driving, I bought him a brand new Prado
from Phyllis and Moss after he crashed the car he won from Hiphop World
awards. I bought six Range Rovers last year. I bought D’Prince an LR 3
last year, he crashed it, then I bought him a Range, and it’s true that I
bought two Bentleys. Because of Jazzy. But after July last year, after
the issue with Jazzy, I bought myself the Aston Martin.
You bought that? I thought that was a gift?
I bought it.
How were you able to fund all that?
In the last nine years, there are a few people and corporate
bodies that God has helped me build relationships with, either
individuals or banks, or even corporates that are involved in the growth
of the industry. I’ve enjoyed their support, and even now that we’re
going global, we’re pooling the funds together from all these places.
Could you possibly be Nigeria’s richest pop star? A
billionaire?
Vanity upon vanity. Money is material. In terms of what we’re
doing, you’ll call me a Trillionaire, because this vision is too big for
only me. With the help of the industry, the government, people like you
Ayeni, we will not only be billionaires, but trillionaires, and not
just me, but every little kid that has same talent like Beyonce, or
Nicki Minaj. And with the standard of the UMG worldwide, we can pass
people out from our own Universal Music Group Africa, Universal Def Jam
Africa, and everyone should jump on this ship with us. It’s not the
Titanic.
There’s been a lot of confusion – what label exactly are you
signed on?
My album comes out under my label/GOOD Music/Island Def Jam. I’m
funding the D’banj album, in America, through GOOD Music/Island Def Jam.
GOOD Music is Kanye West who is co-executive producing with me. The
deal comprises of Island Def Jam, in US. But in UK, it is under Mercury.
My first single will be released in Europe on May 14. My work will be
released in Africa through Universal/Def Jam. We don’t have these
structures in Africa, and they’ve seen how much money they’ve lost.
They’ve seen what I’ve done with Mohits. I made my pitch to them; I’ve
made them realize how much they were losing in the African region. Over
150m Nigerians, over 800m Africans. 2% of that is 8.5m. They were not
making anything except from S.A, which has been the US of Africa. So we
will be launching this label in Ghana, in partnership with Vodafone,
launching in Nigeria in partnership with MTN. Def Jam Africa will be up
soon; Kenya, SA, and North Africa will follow.
Why are you
risking all this? What if you burn your fingers and lose everything
you’ve worked for?
Lose out? Well, I am happy I even have something to risk. To whom
much is given, much is expected. Look at Steve Jobs, Bill Gates, Jay Z,
Kanye West, these people take it to the max, take it to where
they believe that they can push it to. In the first instance, coming
back to Nigeria with Jazzy was because I was a risk taker. And I
wouldn’t say I’m throwing everything away. I would say I’m putting
everything back in, in order to rip into the future. I get a broadcast
from Tonye Cole everyday. He says when you tell people this your vision,
know that it’s not for you alone – it’s for everyone. It’s like what
Fela did. If what I’m doing doesn’t work, but sows that seed that will
germinate in three, five years, it means my name will be written in
gold.
Some people have tried this before you, unsuccessfully. Do you
have doubts and fears sometimes?
My last album was in July 2008 – no album in four years and I know
what I still command in those four years. The momentum for me to be
able to do this is because I see how much it took me, I saw the benefit,
it’s God, and the favour of the relationships we’ve built. Plus, I
don’t take no for an answer, I don’t take negativity. It will work in
Jesus’ name. If not, I wouldn’t have landed in the UK and hear Oliver
Twist on the radio. Nor would I be in the mainstream media with them
saying I’m pioneering afrobeats. I said to them ‘Oh hell no, that’s
Fela’s music. Fela is the legend.’ So I pray to God – I beg my fans,
it‘ll be good to do half a million downloads. It’s possible, it’s a
different market. Platinum in UK is 300,000. I believe with the support
of my people in Redding, Coventry, Dusting, Hackney, Thamesmead,
Abbeywood, we can do it.’
And so, as I say my goodbyes and flag down the cab that’ll take me
to Heathrow Airport, I can’t help thinking out loud: should one man
sacrifice the wishes of the collective on the altar of ambition and
material wealth? But then, what should be expected of the man whose
dreams and ambition grow beyond those of other – possibly myopic-
members of the collective: should an individual sacrifice his personal
desires; derail his destiny, so to speak, in the interest of the
collective?
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