Preview Video:Rihanna's New Tv Reality Show ''Styled To Rock'' .

Rihanna is executive producing and appearing on a new Project Runway-style show in the U.K., Styled To Rock, set to premiere this month on the Sky Living Channel.

Over the course of ten weeks, 12 unknown designers personally selected by Rihanna will be challenged to create outfits for a number of high-profile musicians (including Katy Perry, the Scissor Sisters, Cheryl Cole, Pixie Lott, and Little Boots) to wear onstage, for a photo shoot, or to a red carpet event. Rihanna, Girls Aloud’s Nicola Roberts, Henry Holland, and RiRi’s personal stylist, Lysa Cooper, will serve as judges and mentors to the up-and-comers.

The series, which kicks off on August 14, culminates with the winner dressing Rihanna for a live performance in London. “I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show,” the singer said in a press release. Watch the Styled to Rock trailer, up there.

This is from ELLE