Loss Weight And Get Gold In Dubai.

Municipal officials are offering a gram of gold – worth about £30 at current prices – for each kilogramme of weight lost in a 30-day challenge. Anyone taking part will need to lose at least two kilogrammes (4.4 pounds)  to cash in, and the three participants who lose the most weight will be entered into a draw to win a shiny, gold coin worth around £3,500.

Dubai official Hussain Lootah said there is no limit on the payout for those taking part (who have bizarrely been given the demotivational title of  'golden losers).

The plan is the latest attempt to encourage healthier lifestyles in the United Arab Emirates. Across the Gulf Arab states, authorities have raised alarms about rising obesity from increasing fast-food diets and lack of exercise. If you happen to live in Dubai and fancy taking part, the deadline to sign up and weigh in is today.