ALS Ice Bucket Challenge,naija Celebrities and follow follow !

The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral on social media during July-August 2014. In the US, many people participate for the ALS Association, and in the UK, many people participate for the Motor Neurone Disease Association although some individuals have opted to donate their money from the Ice Bucket Challenge to other organizations.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.

So far, over a thousand celebrities including Facebook’s Mark Zuckerberg, Microsoft’s Bill Gates and our very own Don Jazzy, Genevieve Nnaji, Peter Okoye and others have joined in the challenge making it the latest social media craze.

This is how it works. Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant’s head. Then, the participant can call out a challenge to other people. Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100, if they have not. In another version, dumping the ice water over the participant’s head is done in lieu of any donation.

According to the New York Times, people shared more than 1.2 million videos on Facebook between June 1 and August 13 and mentioned the phenomenon more than 2.2 million times on Twitter between July 29 and August 17. Prior to the challenge, public awareness of the disease, ALS, was relatively limited; the ALS Association states that prior to the challenge going viral, only half of Americans had heard of the disease, often referred to as “Lou Gehrig’s disease”, after the famous baseball player, Lou Gehrig, who publicly revealed his diagnosis back in the 1940s.

After the Ice Bucket Challenge went viral on social media, public awareness and charitable donations to ALS charities soared. It was reported that the ALS Association had received $41.8 million in donations from July 29 until August 21. More than 739,000 new donors have given money to the association, which is more than double the $19.4 million in total contributions the association received during the year that ended January 31, 2013. Similarly, the ALS Therapy Development Institute <http://en.wikipedia.org/wiki/ALS_Therapy_Development_Institute> reported a ten-fold increase in donations relative to the same period in 2014, with over 2,000 donations made in a single day on August 20, 2014.

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