Rihanna Becomes New Creative Director Of Stance Socks

Rihanna has been named contributing creative director of Stance, the official sock provider of the NBA. The singer dropped hints that she was designing a collection with the brand in May, but this partnership goes beyond just a collaborative collection,

Rihanna  signed a three year deal with Stance that will see her star in campaigns and design collections for the brand. The first full collection will be here in the fall, but Stance is releasing two pairs designed by Rihanna today. Crew socks for men and women that have been numbered 1 to 1,500 to symbolize their limited-edition nature will be available along with an over-the-knee style printed with vintage newspaper ads, only 1,000 pairs of the latter will be up for purchase.

“I’ve had a great relationship with Stance for a long time and ‎I am happy to be working with them on such a fun and creative project,” Rihanna told WWD. Even more excited about the partnership was Stance’s Candy Harris who told Refinery 29, “This is a seminal moment for the sock category.” She also says Rihanna was very involved in the creation of her socks. “She was incredibly hands-on from the initial mood boards and inception of the collection to the design process and ultimate the final campaign shoot,” Harris said.

Source WWD