Tuesday, December 12, 2017

Beyonce Shuts Down a Beer Named After Her






It turns out Beyoncé doesn’t like beer as much as her homemade lemonade.
The super star sent a cease and desist letter to Lineup Brewing after the Brooklyn company created a German pilsner called Bieryoncé, according to Pitchfork.
The special brew was created after owner Katarina Martinez missed out on a Beyoncé concert, she told the outlet.

“As a Hispanic, female run business, I am very inspired by her so I thought I’d pay homage,” said Martinez. “We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!”


The one-time batch’s design is inspired by the designs from Beyoncé’s 2013 album and tour “On the Run.” (you might recognize the font from “Flawless” t-shirts).
The brewery renamed their pilsner after owner Martinez, revealing the change in a cheeky Instagram post “Ask and Bey shall receive Moving forward, our German Pilsner will be called “Kätariná” paying homage to our badass female brewer and owner,” said the caption under the photo of the new cans. “We’re still huge @beyonce fans”


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