‘Toke Makinwa’s book is damaging my brand’ – Maje Ayida

Toke has since filed for a divorce

Maje Ayida, the estranged husband of media personality, Toke Makinwa, has revealed that her book, On Becoming, hurt his brand.

Speaking to Punch, he said: ‘People tend to form a perception of you from what they read or hear about you. Having those kinds of things written about me and circulating in the public domain has definitely hurt my brand, though it’s hard to quantify the kind of impact it has had. However, I concentrate my energy on doing good work and letting it speak for me.’

When asked if it’s true that he’s taking his ex-wife to court over her tell-all book, the wellness expert replied, ‘I’m not at liberty to discuss that. Since the case is already in court, it would be illegal for me to do so.’

Asked if there’s any chance of reconciliation between him and Toke, Maje declined to comment.

Toke and Maje got married in 2014 but she filed for a divorce in June 2016.