UBA is one of the oldest banks in Nigeria, which is why it holds a lot of sentimental value amongst Nigerians. Inspired by the number of banks in Nigeria that have recently changed up their brand identity, we at Cregital Design Agency, decided it was a good idea to try rebranding one of Nigeria’s foremost bank
It’s important to note that Cregital not commissioned by UBA to take on this project.
UBA is known widely as being trustworthy and committed to pushing boundaries through innovation. This made them a good candidate for our bank rebranding attempts. At UBA’s core, they are committed to being Africa’s bank; and because of their merger with Standard Chartered Bank, UBA’s logo currently has the ’S’ symbol to signify this.
When conceptualising UBA’s new identity, we designed it to succinctly position UBA as an industry giant that has successfully crossed the boundaries of border and culture to meet the specific needs of Africans across the continent.
We changed the brands colours as well as the icon to give UBA a richer and more appealing look on both digital and print. With this rebrand, we
believe UBA is greatly positioned as a forward thinking bank.
About Cregital
Cregital Design Agency helps brands like yours tell their story. We specialize in branding, website design as well as digital marketing, growing brands one project at a time. Our small team of smart, creative experts collaborate closely with each other and with clients. Open the possibilities at www.cregital.com.
Labels: Banking, Branding, Cregital, United Bank For Africa
